How It Works — Duelspin Labs

Connect your store

Integrate Duelspin via REST API or install one of our official SDKs. Pass your store events to us — we handle the rest. Average integration time: under 4 hours.

terminal

$ npm install @duelspin/node

index.js

import Duelspin from '@duelspin/node';
const client = new Duelspin({
  apiKey: process.env.DUELSPIN_KEY
});

await client.spin.trigger({
  customerId: 'cus_a91k2x',
  triggerEvent: 'purchase_completed',
  campaignId: 'camp_bf_24'
});

Build your campaign

Use the dashboard or Campaign API to define reward programs: trigger events, spin mechanics, prize pools, probability weights, and campaign schedules.

Campaign Editor Active

Campaign name

Black Friday 2025

Trigger event

order.completed ▾

Prize pool

$20 off next order 15%

Free shipping 35%

$5 store credit 50%

Status

Campaign is live

Customers spin & win

When a trigger fires, your customer sees a branded spin experience (embeddable widget or API-driven custom UI). Outcomes are determined in real time by our probability engine.

Spin to win

Probability engine resolves in real time

Reward tier (configurable)

Standard tier (configurable)

Measure what matters

Every spin event is logged. Track redemption rates, purchase lift, and revenue attribution in your dashboard — or pipe all events to your data warehouse via webhooks.

Campaign Analytics — camp_bf_24

14,820 Total spins

68% Redemption rate

$48.2K Revenue attributed

Technical Details

For the engineering team

Probability engine

Weighted random selection with configurable prize tiers and real-time inventory management

Event pipeline

Asynchronous processing with at-least-once delivery guarantees

Fraud layer

Multi-signal scoring with configurable thresholds and review queues

Latency

Sub-100ms median API response, global CDN-backed widget delivery

Compliance

GDPR compliant · PCI DSS out of scope · SOC 2 Type II in progress

From API key to first spin in under a day.

Connect your store

Build your campaign

Customers spin & win

Measure what matters

Start rewarding your customers in days, not months.